Writer
Mir M Mateen
- Posts
- 6
- Shows
- 3
- Writing since
- 2023
- Latest
- 31 July 2026
2026
The Click Was Never the Goal. Now It's Optional Too.
What zero-click search means for event and exhibition marketers, and what to actually do about it Two-thirds of Google searches in the US now end without a click. SparkToro and Similarweb's research covering the first four months of 2026 puts the figure at just over 68%, the fastest two-year jump…
Eventackle31 Jul4 mins
Shrinking Attention: A Marketer's Field Guide to Fighting for Seconds
Eight seconds. That's the number marketers keep quoting when they talk about how long someone will look at anything before moving on. The figure dates back to a widely circulated Microsoft consumer insights report, and its methodology has been picked apart for years. Whether the true number is…
Eventackle28 Jul3 mins
2025
UK Property Market Sees Expanding Interest from Global Investors
London, UK – March 21, 2025: The UK property market is witnessing growing demand from a diverse range of international investors, according to new research from RAW Capital Partners. The Guernsey-based specialist lender commissioned an independent survey of 300 UK mortgage brokers, shedding light…
London Proptech Show24 Mar2 mins
How Companies Can Capitalise on AI Opportunities in the PropTech Industry
The PropTech sector in the UK is undergoing a significant transformation, driven by digital advancements that enhance efficiency, improve customer experiences, and streamline operations. As the real estate industry embraces new technologies, innovative digital solutions present a valuable…
London Proptech Show20 Mar2 mins
The Power of Product Marketing
In the fast-paced and competitive events industry, creating a memorable event experience is just the beginning. To truly succeed, event companies need a strong product marketing strategy that ensures their offerings reach the right audience at the right time. In the B2Bbspace, where you are…
Eventackle28 Feb2 mins
