17 April, 2024: Zain KSA, a leading provider of telecommunications and digital services, has launched an innovative fleet management system entirely created, designed, and manufactured within Saudi Arabia. This milestone establishes Zain KSA as the inaugural telecommunications operator in the Kingdom to embrace the 'Made in Saudi' Program.

The newly introduced system is a cloud-hosted platform designed to streamline logistics operations for businesses of varying sizes. It improves route optimisation, cuts down on fuel usage, and lowers carbon emissions, promoting environmental sustainability, therefore  providing an all-encompassing fleet management solution.

With real-time GPS tracking, the system enhances road safety and security while offering business leaders crucial data-driven insights to enhance operational efficiency and cut down on costs.

In the company’s press release, Saad bin Abdulrahman Al-Sadhan, Chief Business and Wholesale Officer at Zain KSA stated, “We are proud to be the first telecommunications and digital services provider to offer an integrated solution designed and developed in the Kingdom, aligning with our sustainability strategy of supporting local content. This achievement demonstrates our commitment to the aspirations of our astute leadership and Saudi Vision 2030, promoting the digital economy and localising technology. At Zain KSA, we are steadfast in our commitment to building a robust technology ecosystem that leverages digitization and automation to empower the Kingdom's productive, service, and logistics sectors. The Fleet Management System is a direct result of this commitment, and we take immense pride in being at the forefront of companies providing 100% national digital solutions, joining hands to bolster our cherished homeland and uphold its prosperity.”

The 'Made in Saudi' initiative strives to enhance the recognition and consumption of locally manufactured goods and services, bolster consumer loyalty, and increase the kingdom’s GDP. By introducing a tailored and locally developed fleet management system, Zain KSA is setting a benchmark for innovation and contributing to the realisation of Saudi Vision 2030's objectives to boost the non-oil GDP and promote domestic innovation and entrepreneurship.