Strategic Partnership Between URW and Cenomi Centers to Introduce Westfield Brand in Saudi Arabia

Riyadh, Saudi Arabia – May 05, 2025: Unibail-Rodamco-Westfield (URW) has entered into a strategic partnership with Cenomi Centers to introduce the Westfield brand to the Kingdom of Saudi Arabia (KSA). This exclusive franchising agreement will see Cenomi Centers rebrand up to eight of its shopping centers in the Kingdom, offering enhanced retail experiences to consumers in the region. The partnership will initially span 10 years, with an option for extension.

Cenomi Centers, a leading owner, operator, and developer of premium shopping destinations in Saudi Arabia, currently manages 21 assets across 10 major cities. Through this collaboration, Cenomi Centers will integrate the Westfield brand’s vision and URW’s industry-leading operational standards into its flagship locations.

The partnership will first focus on three key cities in Saudi Arabia: Jeddah, Riyadh, and Dammam, by rebranding flagship centers such as Jawharat Jeddah, Jawharat Riyadh, and Nakheel Dammam. URW will offer comprehensive support in leasing, operations, marketing, and retail media to ensure the successful implementation of the Westfield brand’s promise to local consumers.

In an official press release, Jean-Marie Tritant, CEO of URW, said, "Cenomi Centers is an incredible partner that shares our vision for the future of retail. Its portfolio of flagship destinations matches the ambition of the Westfield brand, providing the perfect platform to deliver Westfield’s unmatched experience to customers and visitors in the Kingdom while also supporting the brand’s international expansion."

Alison Rehill-Erguven, CEO of Cenomi Centers, added, "We are thrilled to embark on this groundbreaking and exclusive partnership with URW, a global leader in the retail industry. Together, we will cement our position as the leader in KSA by introducing exciting new growth and tenancy opportunities for many years to come."

This strategic partnership aims to reshape the retail landscape in Saudi Arabia, aligning with the country’s broader economic and development objectives. By introducing Westfield’s world-class retail experiences, the collaboration will contribute significantly to the retail sector's growth and attract further international investments into the Kingdom.