Jeddah, Saudi Arabia – May 19, 2025: In a bold push to reshape the retail landscape in Saudi Arabia, Red Sea Mall has embarked on a sweeping transformation, introducing more than 20 new brands and concepts in the opening months of 2025. The high-profile additions span fashion, wellness, beauty, and lifestyle, turning a significant stretch of the mall, roughly 10,000 square meters in size, into a fresh showcase of international trends and local innovation.
The move reflects both the ambitions of the mall’s operator, Red Sea Markets Company, and the broader national vision guiding development across the Kingdom. As part of the goals outlined in Saudi Vision 2030, which aims to diversify the economy and enhance quality of life, retail spaces are being reimagined as destinations in their own right, where commerce, culture, and community come together.
“We are not just evolving a mall; we are crafting a destination that inspires and reflects the ambitions of our visitors,” said Ibrahim Al Qasmi, CEO of Red Sea Markets Company. “By introducing exclusive brands and pioneering concepts, we are aligning with Saudi Vision 2030’s goals—blending global innovation with local relevance to create unparalleled value for our community.”
Anchoring the mall’s new chapter is Gold Apple, the Russian-born beauty and lifestyle retailer, which has planted its flag in Saudi Arabia with a 2,200 square meter flagship, the largest among the new entries. Known for its immersive retail design and wide-ranging cosmetics and skincare collections, Gold Apple aims to capture the attention of Saudi Arabia’s growing cohort of beauty-savvy consumers.
Luxury fragrance also takes center stage in this new era for the mall. Italian fashion house Valentino has launched its first perfume-only boutique in the country, a sleek, 130-square-meter space that taps into the Kingdom’s booming niche fragrance market. Industry data places the sector’s value at nearly $6 billion in 2024, with steady growth projected in the years ahead.
But Red Sea Mall’s ambitions go beyond beauty and luxury. In what is being described as a regional first, the mall now hosts a licensed medical clinic, Wellcare by IMC. The 180-square-meter facility, sanctioned by the Ministry of Health, brings healthcare directly into the shopping environment, blurring the lines between lifestyle and essential services.
Other debutants reflect an appetite for hybrid, experience-led retail. Among them is Kermal & Lamb, a Saudi-born concept that merges fashion retail with on-site dining. The dual-purpose store spans 300 square meters and reflects a broader trend toward lifestyle convergence, where shopping and leisure blend seamlessly under one roof.
The mall’s refresh also introduces a roster of international and regional names new to Saudi shoppers. British menswear brand Hackett makes its national debut, while artisanal fragrance house Nishane brings its signature Omani scent profiles to a local audience. Adidas and Jarir Bookstore, two retail mainstays, have rolled out expansive flagship formats designed to engage visitors with interactive displays and in-store experiences.
“This curated blend of first-in-market brands, innovative services, and flagship stores reinforces our leadership in retail excellence,” added Al Qasmi. “Red Sea Mall is evolving into a destination that blends global innovation with local relevance—delivering experiences that inspire, engage, and reflect the aspirations of Jeddah’s vibrant community.”
With this latest phase, Red Sea Mall positions itself not just as a shopping center, but as a touchstone for the new Saudi lifestyle—vibrant, multifaceted, and globally attuned. The changes mirror an evolving retail culture in the Kingdom, one where destination and experience are as essential as product and price.
