Dubai, UAE / Riyadh, KSA - May 12, 2025: noon, the leading digital platform in Saudi Arabia, has entered into a strategic partnership with Urban Company, Asia’s premier tech-enabled home services platform, to provide seamless, on-demand home and lifestyle services to customers across the UAE and Saudi Arabia. The collaboration will bring a broad array of trusted services directly to users through the noon app, as part of noon’s expanding mission to reach “every door, every day.”
Faraz Khalid, CEO of noon, highlighted the significance of the partnership, saying, “This partnership puts trusted help one click closer. With Urban Company’s quality and noon’s reach, we’re building a new standard for on-demand services fast, reliable, and built around the customer.”
Through the partnership, customers in both the UAE and Saudi Arabia will have access to a wide range of services, including hourly and monthly cleaning packages, deep cleaning, laundry, AC servicing, plumbing, electrical repairs, at-home salon and massage treatments, pet care, babysitting, and more. The integration of Urban Company’s offerings will make these services available directly through the noon app, providing users with a convenient and simple experience for meeting their household needs. Customers can choose between one-time services or recurring plans, with the added option of rebooking the same service professional for consistency and comfort.
Urban Company, which operates in four countries, has already completed over 12 million unique customer transactions, with an average of 48,169 active service professionals supporting the platform each month as of December 31, 2024. Abhiraj Singh Bhal, CEO and Co-founder of Urban Company, expressed excitement over the partnership, stating, “Partnering with noon marks a step in our mission to bring quality home services to households in the Middle East. With noon’s scale and customer relationships, we’re excited to build a seamless, tech-enabled service experience that redefines what great service looks like in Saudi Arabia, and the UAE.”
For noon, this collaboration is a significant step in expanding its services beyond commerce, food delivery, and fintech to encompass a broader range of lifestyle services. The integration of Urban Company’s offerings enhances noon’s already comprehensive platform, which is now poised to meet everyday needs for customers in the region with even greater convenience.
Launched in 2017, noon has quickly become the Middle East’s leading digital platform, offering a wide range of services across e-commerce, food delivery, payments, and more. The company is committed to providing innovative, customer-centric solutions that support the everyday lives of people in the region. Meanwhile, Urban Company, founded in India, continues to grow its international presence with a strong focus on quality and technology-driven solutions for home and lifestyle services.
This new partnership marks the beginning of a new era of convenience for customers in the UAE and Saudi Arabia, as home services become more accessible than ever before through the tap of a button.
