Riyadh, Saudi Arabia – July 10, 2025: Majid Al Futtaim has entered a new chapter in its digital advertising strategy, joining forces with Ritelo, the retail media arm of ArabyAds, in a bid to redefine how brands connect with consumers across Carrefour’s operations in Saudi Arabia and Egypt.

Through its retail media network, Precision Media, Majid Al Futtaim aims to extend its footprint in a rapidly evolving advertising landscape. The collaboration brings together Carrefour’s extensive customer insights and Ritelo’s technological edge to offer advertisers a more refined approach to reaching shoppers online, one that promises precision, scale, and meaningful engagement.

The initiative, which is now being deployed across Carrefour’s digital channels in both countries, is poised to offer brands a suite of omnichannel advertising opportunities. At its core, the effort leans into the growing appetite for data-driven marketing, where the line between commerce and content continues to blur.

“Retail media sits at the core of modern, data-driven brand engagement,” said Dr. Günther Helm, CEO of Majid Al Futtaim Retail. “Our partnership with Ritelo marks a strategic milestone in reinforcing Majid Al Futtaim’s leadership in this space, harnessing Carrefour’s scale to unlock smarter targeting, higher returns, and more personalised customer experiences.”

The move comes at a time when retailers across the globe are pivoting to media monetization strategies, offering brands direct access to shoppers through digital storefronts, apps, and loyalty platforms. Majid Al Futtaim, which operates the Carrefour franchise in the region, has been steadily investing in this domain, positioning itself as a key player in the Middle East’s growing retail media sector.

Ritelo’s CEO, Tony Bouchard, framed the partnership as a clear sign of the shifting tides in digital advertising. “This strategic partnership with Majid Al Futtaim Retail underscores the transformative impact of retail media in today’s digital advertising landscape,” he said. “Together with Carrefour, we aim to deliver significant value to advertisers and transform how digital advertising is managed and monetized across Saudi Arabia and Egypt.”

The alliance is expected to serve both large consumer brands and smaller advertisers seeking to tap into Carrefour’s wide customer base. By integrating campaign management with shopper insights, Precision Media and Ritelo are positioning themselves to offer marketers a clearer view of return on investment, a factor that has become increasingly critical as budgets tighten and competition intensifies.

With digital retail channels gaining momentum in the region, the partnership arrives at an opportune moment. As more brands look to bridge the gap between awareness and conversion, Majid Al Futtaim and Ritelo are betting that well-executed retail media can serve as the connective tissue.