Riyadh, KSA / Dubai, UAE - May 14, 2025: Two rising forces in the Middle East’s digital retail scene are joining hands to give small businesses a bigger stage. Trendyol, a rapidly expanding e-commerce giant, and Zid, Saudi Arabia’s homegrown retail tech platform, have announced a new partnership aimed at unlocking revenue and growth opportunities for thousands of small and medium-sized enterprises across Saudi Arabia and the UAE.

The collaboration will allow Zid’s network of merchants to integrate directly with Trendyol’s marketplace, instantly connecting local sellers with an audience of more than three million users across the Gulf. The move is expected to streamline online expansion for regional businesses and help them tap into fast-growing digital demand.

“Our focus has always been on empowering local businesses and enhancing the regional e-commerce ecosystem,” said Mohamad ElAnsari, CEO of Trendyol Gulf, in an official press release. “Zid shares many core values with us – from being a digital-first business to aiming to make a real impact on the local community and contributing towards the economic development of the region. This partnership opens new doors for brands and entrepreneurs to grow and marks an important step toward our longer-term ambition of enabling two-way commerce to and from Saudi. We’ve already welcomed 1,000 local SMEs to our platform in a short time, and with Zid, we’re well positioned to expand that reach and support even more businesses in their digital journey.”

Zid, launched in Riyadh in 2017, has positioned itself as a key player in the Kingdom’s digital commerce push. Its software helps businesses bridge the online and offline divide, offering tools for inventory management, payments, logistics, and in-store sales — all through a single platform. The partnership with Trendyol reinforces Zid’s broader vision of “Total Commerce,” aiming to simplify how merchants sell across every touchpoint, from Instagram to brick-and-mortar stores.

“With Trendyol as a key sales channel, Zid merchants can now set up their store and seamlessly sync their inventory, product listings, logistics, and payments, gaining access to one of the region’s fastest-growing digital marketplaces with millions of active, purchase-ready shoppers. Through Zid’s unified dashboard, they can manage all sales channels in one place, online and offline. This powerful integration expands access to high-growth markets while equipping merchants with the tools and insights they need to scale. It reflects our commitment to being a catalyst for growth, unlocking regional opportunities for our merchants,” said Mazen AlDarrab, Zid’s CEO and co-founder.

The announcement marks another step in Trendyol’s bid to deepen its presence in the Gulf, where digital retail continues to gain traction among consumers and governments alike. As part of its regional strategy, the Istanbul-based company has been investing in partnerships aimed at fostering local ecosystems and reducing barriers to cross-border commerce.

With its origins as a Turkish fashion platform in 2010, Trendyol has since evolved into a multi-category marketplace boasting 250,000 sellers and more than 40 million users across Europe and the Middle East. Its localized apps now span markets from Türkiye and Germany to Oman and the UAE, reflecting its ambition to become a dominant force in global e-commerce.

Zid, meanwhile, has built a stronghold in Saudi Arabia, supporting over 13,500 merchants and offering customers access to two million products. Backed by notable investors including Saudi Aramco’s Wa’ed Ventures and IMPACT46, the company is seen as a key player in Saudi Arabia’s Vision 2030 strategy to drive digital innovation and diversify the economy.

The integration with Trendyol could significantly expand Zid’s merchant reach while simplifying the leap into broader Gulf markets, a move that may resonate with sellers hungry for scale and customers eager for more local offerings.

As e-commerce continues to mature in the region, both companies appear to be betting that strategic alignment, rather than sheer scale, will be the key to capturing the next wave of digital retail growth.