Paris, June 30, 2025: Mitsubishi Motors is ramping up its efforts to re-establish a stronger foothold in the European automotive market, setting an ambitious target to increase sales by 20% to 30% in the coming years. This growth is expected to be driven largely by the launch of two new models based on Renault platforms, signalling a deeper integration within the Renault-Nissan-Mitsubishi Alliance and a strategic shift toward cost-effective, localised vehicle production.

The announcement was made by Frank Krol, CEO of Mitsubishi Motors Europe, in an interview with Automotive News Europe published on Monday. Krol revealed, “Mitsubishi Motors aims to sell 75,000 to 80,000 vehicles annually in Europe, a gain of 20 to 30 percent over last year, with the help of two new Renault-sourced models that arrive in 2025”.

This renewed momentum builds upon Mitsubishi’s ongoing efforts to reinforce its position in the European market. The company has already made a return to key markets with the launch of two compact models, the Colt and the ASX, built on the Renault Clio and Captur platforms, respectively. These vehicles represent Mitsubishi’s new product development strategy, one that prioritises reduced costs, faster development cycles, and platform sharing with its Alliance partners.

In 2025, Mitsubishi is preparing to take that strategy a step further with the introduction of two additional models that continue this trend of Renault-derived engineering. The first will be the Grandis, a midsize family SUV based on the Renault Symbioz, which will be manufactured at Renault’s facility in Spain. This model is expected to broaden Mitsubishi’s appeal in the growing family SUV segment, particularly in Western European markets.

Following the Grandis, Mitsubishi will also roll out a new version of its Eclipse Cross, scheduled to debut in September. This revamped model will be underpinned by the Renault Scenic platform and will be produced in France. Importantly, the new Eclipse Cross will be offered as a fully electric model, underscoring Mitsubishi’s commitment to Europe’s strict emissions standards and the continent’s swift shift toward electrified mobility.

Mitsubishi’s European revival hinges on smart collaboration and strategic product planning. By leveraging the engineering, production, and technological strengths of Renault, the brand is able to introduce competitive models without the burden of full-scale in-house development. 

The launch of two new Renault-based vehicles in 2025, both targeting high-demand segments, could be a turning point for the company’s European operations. With growing emphasis on electrification, localised production, and market-responsive design, Mitsubishi is not only aiming to reclaim its lost ground but also to align itself with the future of mobility in Europe.