Germany, August 4, 2025: Mercedes-Benz has officially opened a new chapter in its design legacy with the debut of the all-electric GLC, the first series-production model to showcase the brand’s evolved design philosophy. Blending heritage with innovation, this striking SUV marks the beginning of a fresh era in iconic automotive styling, centred on electrification, digital intelligence, and timeless elegance.

At the heart of this design revolution is the reimagined front grille, one of the most recognisable design signatures in automotive history. The grille reinterprets a classic Mercedes-Benz icon through a forward-looking, tech-inspired lens. Featuring a wide chrome surround, smoked-glass-look lattice structure, and integrated LED contour lighting, it sets a bold new visual standard for electric luxury vehicles. An illuminated version, with 942 backlit pixels and animated graphics, further transforms the grille into a digital signature of the brand.

In an official press release by Mercedes-Benz, Gorden Wagener, Chief Design Officer, Mercedes‑Benz Group AG, stated, “Our new iconic grille is not just a new front for the GLC, it redefines the face of our brand. It is the perfect fusion of lasting design codes reinterpreted for the future, making our cars instantly recognisable.”

This elevated design language represents the next phase of “Sensual Purity,” Mercedes-Benz’s long-standing philosophy of combining emotional appeal with intelligent functionality. A seamless fusion of legacy and innovation, the new design propels Mercedes-Benz into the electric age.

Inside, the all-new GLC is equally transformative. A panoramic MBUX Hyperscreen spans the interior, delivering a digital experience that feels intuitive, immersive, and welcoming. True to Mercedes-Benz's hallmark of comfort and class, the cabin design evokes a familiar sense of home where elegance meets ergonomic perfection.

Underpinning the electric GLC is MB.OS, the new intelligent vehicle architecture powering all upcoming Mercedes-Benz models. This innovation enables advanced electric drivetrain performance, enhanced safety, and a smart user interface that adapts to each driver’s preferences and needs.

The GLC has long been a cornerstone in Mercedes-Benz’s lineup, consistently ranking as the brand’s best-selling model. Now, with EQ Technology, it transitions into a new era, combining the proven strengths of the GLC with the vision of tomorrow’s mobility. It’s not just about electrification; it’s about delivering a fully integrated, emotionally resonant experience tailored for modern lifestyles.

With the unveiling of the all-electric GLC, Mercedes-Benz doesn’t just modernise a best-seller, it redefines what a luxury SUV can be in the age of electrification. Merging a century-old design language with cutting-edge technology, the GLC signals a confident stride into the future. This is not merely evolution but an electrified revolution, with Mercedes-Benz once again leading the way.