Riyadh, Saudi Arabia – June 23, 2025 – E-FILL, a key player in Saudi Arabia’s electric vehicle (EV) infrastructure landscape, has launched a unified public charging tariff of SAR 0.99 per kWh, effective immediately across all its fast-charging stations nationwide. This initiative aligns with the Kingdom’s Vision 2030, which emphasizes sustainable development and economic diversification through the promotion of electric mobility.

The standardized pricing structure is designed to eliminate ambiguity surrounding charging costs, fostering greater confidence among EV users as adoption rates rise. By offering a consistent and transparent tariff, E-FILL aims to address a key barrier to EV adoption—uncertainty around charging costs and infrastructure reliability. This move mirrors successful practices in mature EV markets, such as Europe and China, where predictable pricing has driven widespread consumer acceptance.

In addition to cost clarity, E-FILL is enhancing the EV customer journey by providing an end-to-end digital experience, streamlining the charging process and reducing friction compared to traditional methods. This digital integration is expected to improve accessibility and convenience, further encouraging EV adoption across the Kingdom.

The initiative complements several national efforts to advance electric mobility. These include licensing discounts of up to 50% for EV owners, the expansion of public transport electrification, and the development of a robust nationwide charging network. Key contributors to this network include the Public Investment Fund (PIF)-backed Electric Vehicle Infrastructure Company (EVIQ), which aims to deploy over 5,000 fast-charging stations across more than 1,000 locations by 2030, and Smart Mobility, a new entity focused on domestic manufacturing of EV chargers.

Nawaf AlSharif, Group CEO of AlSharif Group Holding has stated, “This milestone represents a strategic turning point in Saudi Arabia’s electric mobility journey.” The flat tariff is particularly advantageous for commercial EV fleet operators, enabling better cost forecasting and operational planning, which are critical for scaling electric transport solutions.

E-FILL’s initiative supports Saudi Arabia’s broader goal of reducing carbon emissions, particularly in the transport sector, a cornerstone of Vision 2030’s sustainability objectives. By providing a reliable and cost-effective charging infrastructure, E-FILL is contributing to the Kingdom’s ambition to have 30% of vehicles in Riyadh electrified by 2030, positioning Saudi Arabia as a leader in the Middle East’s green mobility revolution.