Riyadh, Saudi Arabia – January 19, 2024: Cenomi Centers, the leading owner, operator, and developer of retail lifestyle destinations in Saudi Arabia, has announced a strategic partnership with Visa, the global leader in digital payments. This collaboration aims to transform the retail and loyalty experience in the Kingdom, aligning with the nation's push towards a digital-first economy under Saudi Vision 2030.
As part of the partnership, Cenomi Centers will launch a revamped loyalty program later this year. Utilizing Visa’s advanced payment solutions, such as Visa Loyalty Merchant Solutions and Visa Flexible Credential, the program will offer flexible and exclusive loyalty benefits, tailored VIP rewards, and compelling customer incentives.
The new loyalty program will replace the current Cenomi Rewards app and platform. Existing customer accounts will be seamlessly transitioned to the new experience, ensuring a hassle-free upgrade and an enhanced user experience for all members.
In an official statement, Cenomi Centers CEO Alison Rehill Erguven, said: “We’re excited to announce this strategic partnership with Visa, one of the world’s most innovative brands. Not only will this collaboration facilitate convenient and flexible payment options for Cenomi Centers’ customers, but it will also enhance our exclusive loyalty program and will deliver VIP benefits and experiences. This partnership underscores our commitment to delivering superior customer service and driving long-term brand loyalty.”
The collaboration reflects a broader trend in Saudi Arabia, where over 70% of retail transactions now occur digitally, according to Ali Bailoun, Visa's Regional GM for Saudi Arabia, Bahrain, and Oman. “Visa’s partnership with Cenomi Centers is a great example of industry leaders coming together to deliver more value for consumers,” Bailoun said. “This partnership will also elevate the retail industry and position the Kingdom as a leader in digital commerce in line with Saudi Vision 2030. We are thrilled about our partnership with Cenomi Centers and look forward to the exciting and rewarding innovations we’ll bring to the Kingdom.”
In addition to the loyalty program, Cenomi Centers and Visa will also launch co-branded Visa cards. These cards will serve as a cornerstone of the loyalty program, offering enhanced rewards and exclusive benefits to Cenomi’s most valued customers.
The partnership underscores Cenomi Centers' commitment to constantly improving the experience for retail and leisure consumers in Saudi Arabia, coinciding with the upcoming completion of the Jawharat Riyadh and Jawharat Jeddah flagship projects in 2024. These developments are expected to set new benchmarks for shopping and leisure experiences in the region.
