Riyadh, Saudi Arabia - July 25, 2025: Apple has officially opened the doors to its online store in Saudi Arabia, offering consumers in the Kingdom direct access to the company’s products and services for the first time, complete with full Arabic language support and localized retail features.

The launch introduces a dedicated Apple Store website and app tailored to Saudi customers, giving them the ability to purchase Apple’s entire product line, consult with specialists in Arabic, and access personalized services long familiar to users in other major markets.

“We are thrilled to bring the Apple Store online and the Apple Store app to Saudi Arabia, offering customers a new way to explore and shop Apple’s extraordinary lineup of products and services,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. “Our customers in Saudi Arabia are passionate about the things they can do with technology, and our teams can’t wait to connect with customers and help them discover how Apple innovations can meaningfully enrich their daily lives.”

The move signals more than just convenience. It is part of a broader strategic expansion by the Cupertino-based tech giant into the Gulf region, where demand for premium electronics continues to surge and where Apple has made growing investments in local initiatives, including developer training programs and education partnerships.

The new online platform allows customers in Saudi Arabia to not only browse and buy iPhones, Macs, and accessories directly from Apple, but also to take advantage of services like custom configuration for Macs and personalized engravings. For the first time, customers can choose to inscribe devices like AirPods, Apple Pencil, and AirTags in both Arabic and English, a feature not previously available in the region.

Using the Apple Store app, shoppers will also receive tailored recommendations based on their existing Apple devices and browsing history, can compare models side by side, and track orders in real time. This level of integration and customization reflects Apple’s broader ambition to create a seamless retail experience, even in the absence of physical storefronts.

The new store goes hand-in-hand with a suite of customer services. Shoppers can engage directly with Apple team members via chat or phone to get help finding the right product or setting up a new device. Apple’s “Personal Setup” program, along with assistance for migrating data and activating mobile service, is now also available for customers receiving devices at home.

To appeal to a broader range of budgets, Apple has introduced Buy Now, Pay Later options through a partnership with local fintech firm Tamara, allowing customers to spread payments over four months with no interest. At the same time, the Apple Trade In program has launched in Saudi Arabia, offering credit toward new purchases in exchange for older devices, or the option to recycle them responsibly at no cost.

AppleCare+, the company’s extended coverage service, is also now available in the country. It offers customers access to two years of technical support and protection for iPhones, iPads, Macs, and Apple Watches, including service from Apple experts.

In addition to general consumers, Apple is targeting students and educators with special pricing through its Education Store. Until September 30, eligible customers purchasing a Mac or iPad through the program can also claim free AirPods or another accessory of their choice as part of a seasonal back-to-school promotion.

While this digital rollout marks Apple’s first direct-to-customer presence in Saudi Arabia, the company is already laying plans for a physical footprint. Its first flagship retail locations are scheduled to open in 2026. Among them is a planned store in Diriyah, a UNESCO World Heritage site just outside Riyadh. The project, still in early development, aims to merge Apple’s sleek retail design with the region’s architectural and cultural heritage.

Apple’s presence in Saudi Arabia has been growing steadily. In 2021, it launched the region’s first Apple Developer Academy in Riyadh, in collaboration with Tuwaiq Academy, Princess Nourah bint Abdulrahman University, and the Saudi government. The program has focused on fostering coding skills and entrepreneurship among women and young professionals.

Globally, Apple has grown from a computer manufacturer into one of the most influential consumer electronics brands in history. Its ecosystem, spanning iPhones and Macs to newer innovations like Apple Vision Pro, is driven by a tightly integrated suite of software platforms, including iOS, macOS, and iCloud. With a workforce of more than 150,000 around the world, the company positions itself not merely as a maker of devices, but as a creator of experiences.

For Apple, bringing its retail model directly to Saudi Arabia represents more than just a business move. It marks a long-awaited entry into one of the Middle East’s most tech-savvy markets. Judging by the breadth of services introduced this week, the company appears confident that demand for its products in the Kingdom still has plenty of room to grow.